How to Make the Most of Facebook Advertising [PODCAST]

How to Make the Most of Facebook Advertising [PODCAST] Facebook: Nearly a quarter of the entire world’s population uses it, and over two-thirds of those users checks in every day. Chances are good that your customers are using the social media giant. Facebook advertising is a great opportunity for you to connect with your audience. Today we’re going to be chatting with ’s own inbound marketer, Rachel Wiinanen, about how to create high-converting ads, how to test your hypotheses, how to organize your behind-the-scenes processes, and how to measure your success. You won’t want to miss it! Information about and what Rachel does here as the inbound marketer. How Rachel approaches her advertising strategy on Facebook. How Rachel gets creative with both the visuals and the text on Facebook ads. Thoughts about A/B testing: how Rachel does it, why it’s important, and some surprises she’s encountered along the way. Key metrics to measure when evaluating the performance of your ads as well as some tools to use. How Rachel works within a budget for her Facebook ads. Rachel’s best tips on staying organized, planning, and keeping track of everything ad-related. Where a newbie to Facebook ads should start if they want to begin using the platform as part of their marketing strategy. Links: Previous episode with Rachel Kissmetrics Google Analytics If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Rachel: â€Å"Facebook is a huge opportunity that a lot of marketers aren’t necessarily taking advantage of to the level that they could.† â€Å"If you have that goal-first mentality, you are setting yourself up for more success. Really, budget shouldn’t be your limitation.† â€Å"With Facebook being such a social platform, it’s all about the individual. Focus on really hitting down who your target persona is. Start there.†

The Distance Between Me And My Readers - A Bob Mayer Interview

The Distance Between Me And My Readers - A Bob Mayer Interview â€Å"The distance between me and my readers is the internet† An interview with Bob Mayer How can indie authors use eBooks to their full advantage, creatively exploiting their potential to be adapted over time and linked to an author’s whole output?Bob Mayer is a New York Times Bestselling Author who is not afraid to explore the incredible new opportunities available to authors. With 60 books published - both traditionally published and indie-published - Bob has sold over four million books. He and is also a leadership speaker and consultant, coaching authors on many aspects of writing and publishing. He is also CEO of Cool Gus Publishing and his latest book Time Patrol has just come out. On top of all that, he is the only West Point Graduate and Former Green Beret we’ve ever had the pleasure of interviewing! We talk about his work as a hybrid author, his marketing techniques, and Italian book covers†¦ It’s really great to be interviewing Bob this afternoon - a New York Times bestselling author, writing coach, who also writes a lot about publishing and self-publishing. Firstly Bob, it’d be great to start with your writing course Write on the River, how is it going?I’ve been doing writing workshops for a number of years - I used to hold small intimate workshops and various bed and breakfasts. After my wife and I moved to the Tennessee River, we got a nice big house, so a couple of times a year we bring four writers into the weekend, working with them on their books. The weekend after this  I’ve got four people coming down.So you work with them on all sorts of things, structure and character development, that type of thing?I change it for every group because every group is a little different. I’ve had number one New York Times bestsellers here - usually it’s published authors with some experience, but occasionally I’ve had a new auth or. We usually spend a lot of time on the ‘idea and conflict lock’ and a lot of time talking about the business, because so many things are up in flux right now.Many authors - even established authors - are wondering right now, â€Å"should I become a hybrid author?†, â€Å"should I keep traditionally publishing?†, â€Å"should I self-publish?† One of our authors came down here for the weekend and she’s publishing with Cool Gus, so she’s become a hybrid author.You are a hybrid author who has published a number of different ways, could you tell us a bit more about that?I was published in New York for 42 books - Random House, St Martins - many big houses. Then I went self-publishing as I had a huge backlist to which I owned the rights and formed my own publishing company Cool Gus.I knew from the very beginning what I wanted was to sign with 47 North, Amazon’s Science Fiction imprint. The main reason I did that was because of their marketing capabilities. They have tremendous power to market you on their site. So I’ve got a book we’re going to publish May 5th. I’ve got a book coming back from 47 North that’s due out in August, so I alternate writing science-fiction for amazon and thrillers for my own company.What is it specifically about their marketing that interested you?They have reach: they call it ‘merchandising’. They really know who the readers are and have huge databases. They know everyone who has bought one of their previous books and send them an email. They also do pricing - in the UK they have a ‘book for a pound’ - they pick a number of titles and promote those. There is a huge difference sales-wise when you use any of these platforms - whether Amazon, Apple or Audible ACX - they give you some ‘merchandising’ and your sales can skyrocket.Yes, we’ve found with many authors that email lists are really helpful, because you ar e talking to an engaged audience, and that it’s worth slowly building them upYes, we don’t send many newsletters out because we feel many people are bombarded by them, but we are focusing on building our list this year. The other thing we have is a private Facebook group called ‘The A-team’: we’ve got about 30 people in there. These are people who really like my books. It’s a small intimate group where we chat about what I’m writing. If you can get a core of about 40-50 readers who talk about you and promote you, that’s huge. The book - Time Patrol (Area 51: The Nightstalkers Book 4) - just came out yesterday and I’ve already got a handful of reviews, mainly because of those types of people.I like the idea of nurturing a small but dedicated small fan group. They are the one’s you can have a personal connection to.The most important thing is readers. I’ve got a huge Twitter following, but I don’t reall y think it sells books; I don’t think a huge Facebook following sells books - although these things aren’t bad of course. The distance between me and my readers is the internet. I can communicate with them and respond to every email I get or every mention on Twitter. I think that’s key.There’s lot of resistance in the publishing industry to change - I think that’s because so much of it doesn’t change: it’s always going to be about great content and writing. But, of course, things are changing: are there any new developments that are interesting to you?Subscription is big. A lot of people are complaining about Kindle Unlimited for sales dropping, but Kindle Unlimited occurred at the same time as the content flood hit the eBook market - there’s just so much content out there and that’s not going away.We don’t fight those things. Yesterday we got a cheque from Draft2Digital and the Scribd subscription service. We use those things; we use Kindle Unlimited. I broke one of my non-fiction books into 15 shorts, dedicated totally to Kindle Unlimited. I think writers waste a lot of time tilting at windmills they can’t change. They need to look at the publishing landscape and use everything out there to the best of their abilities.Yes, and I think they could anticipate change a lot more than they actually do.Ha! Yea, although I don’t think anyone could tell you where we’re going to be a year from now. It does always come back to good content though. The good thing is that I think if you write a good book, that’s a big part of it and then you do have to get out there and reach the readers. The readers have to know the book exists.You’ve said in the past that this is the moment in publishing you are most excited to be a part of because the author has control.Absolutely! What I’m doing right now didn’t exist ten years ago. Ten years ago I would hold the rig ht to 50 books and be able to do absolutely nothing with them. I wouldn’t be able to sell them to anybody - I couldn’t get them in the bookstore. Now, they are in virtual bookstores, I can sell them to readers. One of our saying is â€Å"If you haven’t read it, it’s not backlist†. I was reading my first book from 1991 and I realised to someone reading it now, it’s a brand new book.One of the interesting things right now is how publishing is relating to other media. People talk about how it is conflicting of complementing other media - cable TV, movies, games, etc - but do you think also that a lot of writers could learn about how they market these media?I see writers say â€Å"go kill your TV†, but my wife and I watch a lot of TV and the writing is fantastic. Marketing-wise, if you look at what Netflix did with the Kevin Spacey show, where they released it all on the same day, I think that’s something to think about.People want instant gratification now. It used to be that in traditional publishing, I have to give a book a year, but I had to write under three pen names because they would not allow me to publish more than a book a year. Now, you cannot publish fast enough, or write fast enough to keep up with demand from readers!Yes, maybe you could experiment publishing lots at once, gaining a core reader group, then change your strategy, slow down or create anticipation.Yes one thing we’re doing is we’re putting out a book every three months this year and what I’m doing personally is I’m racking my books together. I just had a book come out yesterday that loops back to my early Atlantic series, so what I’m doing is connecting the dots over 25 years of books.At the end of the book, I say â€Å"if you want to know more about this character, go to this series†, â€Å"if you want to know more about this world, go to this series†. I think that gives readers mor e options to go through the back story.Now your books are always out there - they don’t grow old, so you can create these links in ways which weren’t previously possible.One thing I often talk about in my business is that an eBook is not like a print book: it’s very, very different. It’s organic. It’s changing. We have so many titles that when we bring out a new one, we have to go into the back and change all the links in it, we have to change the metadata.Yesterday my new book came out and is called Time Patrol and I asked my business partner, â€Å"by the way, do these books have another subgenre on Amazon of ‘time travel’, because this is actually another best seller list!† and she’d already taken care of that. So it’s just constant change, and I think it’s caught traditional publishers a little by surprise, because they are used to the ‘fire and forget’ method. They published a book and itâ €™s out there, it’s never going to change. An eBook changes constantly. I’m not talking the content - although you can do that - I’m talking all the things around it: the cover the endman, the metadata, so it’s a constant churning of things.Have you experimented with changing covers?Oh yea! We’ve changed covers. Actually, you often have to change covers, like on Amazon, where there are certain promotional things you can’t get into if you have things like a gun on the cover. I totally understand, because people complain, but you have to change the image and remove the gun, simply to get in these marketing programs!I think it’s endlessly fascinating how in different countries, different covers just work and different ones just don’t work. I think you can learn a lot about individual countries by the book covers they like!I was in a book store in Italy where it was always a scantily-clad woman on the cover with an atomic blast in the background and there was no woman in a bikini in the book! They just stick it there because that’s what sells.So much of indie publishing seems to require a certain kind of author: entrepreneurial and someone who can effectively manage their own business. Do you think that may change? Do you think it could incorporate other types of writers who are perhaps not entrepreneurial, but who still want control and the best of indie-publishing?Well, that’s a little what we do at Cool Gus. A handful of authors we work with just want to write, yet they want the freedom, so we take care of all the things for them, but we give them final say. So they don’t have to get caught up in the actual doing of it, but we’ll say, â€Å"What do you want on your cover?† - and they get the final say on that, cover copy, everything! So I think that’s a different business model.And so that they have a team to help themYes, I think it’s really hard to do it all well. There are people that do it, but it’s much easier to send someone an email and say â€Å"Please take care of this†.Where do you think agents may fit in the future?I think agents are evolving. Kristen Nelson who works with Hugh Howey is an example of an agent that’s really changed the way she looks at things. And I actually think traditional publishing is not going to die: it’s evolving and they are learning, changing and adapting. I’m querying agents right now because I need help with foreign rights. I can’t really travel to the London Book Fair, for example, so I need an agent to take care of those things for me.I think the reason publishing is so interesting is because it is a very complex industry and there are so many different things to be doing. What are you thinking about experimenting with in the next couple of years?It’s more about the creative part. I’ve been doing it so long, that what I realise is that I can produce better books faster and the market is there for it. I have so many series going, and at the same time I put a few experimental things out there. And I don’t have to sit there and worry, will my agent like it, will my editor like it, will my publisher like it, will the sales force think they can sell it? All I’ve got to care about is ‘will the readers like it?’ I don’t think that’s going to change: that I like. I can directly reach my readers and either they can hit that buy button or not, and that tells me if it’s working or not.That’s a really great message to send to our readers. Thanks so much for your time Bob!Follow @Bob_Mayer and @ReedsyHQ on TwitterDo you think too many authors waste time fighting things they can’t change? Where do you see agents fitting in in the future? Leave us your thoughts, or any question you have for Bob, in the comments below!

Determinism verus Free Will Essay Example | Topics and Well Written Essays - 2250 words

Determinism verus Free Will - Essay Example This was not only an accepted conceptual position, it was also a computational fact of life with all of the then-existing sex-role orientation measures. However, Constantinople's (1973) conceptual reorganization allowed for the possibility of two independent dimensions: masculinity and femininity. From this new vantage point, one is not forced to deny one set of characteristics in order to assert possession of high levels of the other. Now, people can be different combinations (conceptually and computationally): high on both masculinity and femininity (androgynous); high on one and low on the other (stereotypically masculine or stereotypically feminine); or low on both dimensions (undifferentiated). It was this simple, conceptual reformulation that appeared to spark the present revolution in sex-role research. Might a similar reformulation of the free will-determinism question stimulate new solutions to an antinomy that has perplexed thinkers for more than 25 centuries Before sketching a re-conceptualization of the free will versus determinism issue, this article will offer a working scientist's or a counseling practitioner's specification of the issues--not a philosopher's reformulation of this seemingly everlasting controversy. ... , in so defining these terms, it becomes unclear exactly what the implications of these conceptual moves (and research findings) might be for philosophical debate on the issues of agency, mechanistic determinism, self-determination, and free will. There have been many different construals of free will (van Inwagen, 1983) over the last two and a half millennia. Some of these construals (e.g., free will results from the absence of any physical constraint upon the agent) clearly do not square with the arguments and research summarized herein. Whenever an agent makes a choice (and then acts for the sake of that choice), however, one might see it as a free choice (and act) if indeed the agent might have chosen to do otherwise ceteris paribus (i.e., all other things being equal). The notion of free will entertained herein is seen in Robert Frost's (1951) poem "The Road Not Taken." Two roads diverged in a wood, and I-- I took the one less traveled by, And that has made all the difference. If Frost's (1951) traveller had also been able to choose "the road more [italics added] traveled by" but instead opted for "the road less [italics added] traveled by," one might assert that he or she had made a free choice. But since the time of Heraclitus (with his point that one can never step in the same river twice), philosophers and scientists recognized the virtual impossibility of meeting the demands of the ceteris paribus condition in such cases. Fortunately, new experimental methodologies now allow for the testing of the causal force of free choice in studies that do fully meet the requirements of the ceteris paribus assumption (see Howard & Myers, 1989). Like free will, the meaning of determinism has changed over time. "Determinism" was until the mid-nineteenth century a theory

UCCs Effect On International Commerce Essay Example | Topics and Well Written Essays - 750 words

UCCs Effect On International Commerce - Essay Example The third article provides for the transactions in commercial papers such as negotiable instruments and promissory notes (Hinkelman & Shippey, 2004). The other provisions are also important in trade since they provide guidelines on issues such as bulk transfers, secured transactions and dealings in investment securities such as stocks and bonds. The UCC applies to national trade, but would have positive effects if applied to international commerce. The UCC is designed for quick references on laws regarding formation of business contracts, expert analysis of the impact of various commercial transactions and easy handling of court decisions regarding disputes emanating from trade (Hinkelman & Shippey, 2004). The first effect of UCC on international commerce is facilitation of international transactions in the sale of goods. UCC will ensure that cross-border merchants have faith in sale of goods contracts due to the uniformity in the regulatory laws. The increase in foreign direct inves tments and growth in technology has led to emergency of new type of business transactions that require a uniform form of contractual agreements and legal protection (Hinkelman & Shippey, 2004). For instance, technology has allowed companies to sell digital products across national borders and multinational companies to list their stocks in different national stock exchange markets. In this case, uniform commercial code would be helpful in fostering international commerce (Hinkelman & Shippey, 2004). Uniform commercial code in the international commerce would be useful in curbing instances of international economic crimes such as money laundering and dumping. The UCC would be capable of offering legal guidelines that address issues relating to diversion of cargo in the high seas, counterfeiting and fraudulent insurance claims that are common in maritime trade. UCC will be useful in global tendering processes (Hinkelman & Shippey, 2004). The provisions will be important in ensuring un iformity of global tenders such as government tenders. This will ensure that contracting parties receive high quality services due to good faith requirements and transparency of the process (Hinkelman & Shippey, 2004). UCC will ease the international transfer of funds through creating uniform requirements in bank collections, settlements of financial securities and fund transfers among the international trade participants. UCC will create legal performance obligation to transactions involving a secured party. The code of business will guide the transfers of dematerialized securities. In this case, the final investors in the investment securities will have adequate security entitlement and right to receive any dividends accruing from their ownership of the security. Article 8 decomposes the security rights thus creditors are protected from the possibility of the investor of transferring such stake without informing the creditor who has some interest in the concerned security (Hinkelm an & Shippey, 2004). The impact of securing the transactions is to provide a relief to the lender through a security interest in the collateral and an assurance in the default by the borrowing party. In most states, the secured transactions use personal property, fixtures and intangible property as the collateral in the case of default. This code will facilitate bankruptcy settlements thus facilitating international trade transactions (Hinkelman & Shippey, 2004). Articles 5 of the UCC provide guidelines on the issuance of letters of credit by financial institutions. The letters of credit

Shakespeare and Angela Carter and their works Macbeth and Blood Chamber Essay Example for Free

Shakespeare and Angela Carter and their works Macbeth and Blood Chamber Essay Shakespeare and Angela Carter present through their work of ‘Macbeth’ and ‘The Bloody Chamber’ the struggles of women rebelling against gender stereotypes and how they fall victim to the patriarchal society they are a part of. Firstly, Shakespeare shows the importance of gender boundaries in society and how women who do not conform to their gender stereotypes will be punished. In Macbeth Shakespeare uses the character of Lady Macbeth to show this. Lady Macbeth throughout the play influences and controls her husband Macbeth for personal gain, she does this by taunting her husband which is already the first sign that she doesn’t conform to the stereotypical 16th-century woman who would usually be submissive to their husband. â€Å"When you durst do it, then you were a man† here we see that the gender roles have switched because it’s the wife who has the power here, by saying you ‘were a man’ is telling of this, she is almost mocking him by inferring that if he doesn’t murder Duncan then he is a ‘woman’ in the sense that he was too weak to carry out the murder showing how society viewed women as almost ‘delicate’ however in this scene it’s the woman who has the power. Lady Macbeth teases Macbeth because she knows how if he murders Duncan that she will gain power, now as they’re in a highly patriarchal society Lady Macbeth would not have had any social hierarchy over men but if she becomes queen she will have that power and this would have been desirable for her, as Shakespeare has shown us through her not follow social stereotypes that she has more ‘masculine’ desires rather than women who conform to society by following their only purpose in having children which Lady Macbeth opposes through her description of infanticide she has no interest in having children. To a Jacobean audience, this would be absurd because women’s only purpose in society in the 16th century was to provide men with children. Shakespeare is showing us here how she is against the most feminine thing for a woman and is almost striving for her own personal gain of power which is more masculine in the sense that in most Jacobean plays/stories it is onl y men who strive for power and is a masculine trait traditionally. In The Bloody Chamber, we see a masculine trait again is given to a female character, Carter gives the role of the hero who saves the damsel in distress to the protagonist’s mother which again in traditional stories is a male stereotype where a man would come to save the female who has been captured. The mother is identified with power as she’s described as having â€Å"furious justice† which shows that Carter and Shakespeare have both given female characters that power or shown that like Lady Macbeth they are capable of wanting/having that power. However, a female craving this power is not punished in The Bloody Chamber like it is in Macbeth with her being haunted by her feeling of guilt with her having visions of blood on her hands â€Å"come out, damned spot! But I command you!† as we can see from the way Shakespeare wants this presented as she’s shouting it’s obviously driving her insane as she can see it but no one else can and thus Shak espeare shows how a woman is punished for rebelling against gender stereotypes by her seeking power and has gone insane due to a man’s actions and therefore takes the consequences. But The Bloody Chamber doesn’t punish women for trying to gain power like in Macbeth but through the use of fetishes and sexual desires, they are punished. In The Bloody Chamber, the main protagonist is seen as having sexual desires through the words â€Å"thrusting†, â€Å"ecstasy†, †burning cheek† and â€Å"tender† the main protagonist is usually described with sexual words like this throughout the story. This is a continuative theme throughout the story even by things such as the red necklace she is given by the count which can symbolize blood is a reference to sexual fetishes and desires. However, the same intrigue that allows her to explore sexuality also forces her to explore the secret room which allows her to discover the bodies of the counts old wives. Like Lady Macbeth who is punished for her husband’s actions, the main protagonist in this story would also have been punished for her husband’s actions that being that she discovered his murders and would have been killed by him for discovering them until she is saved by her empowered mother. Secondly, we also see the rebelling of gender stereotypes through the merging of the genders with female and masculine traits being given to opposite-sex characters in Macbeth and The Bloody Chamber. In Macbeth, we see the characters of the witches who cross the line between female and male gender stereotypes. â€Å"You should be a woman, yet your beards forbid me† showing that Shakespeare even blurred the lines of gender through their appearance and thus they rebel against the patriarchal society by not conforming to these stereotypes of looking like a woman and it shows through the confusion of Banquo who has been indoctrinated by the patriarchy and knows nothing else. However, even with the witches who have tried to rebel from gender stereotypes even through appearance they still fall victim to the patriarchy. They have received the punishment of being segregated from a society which is most likely due to the time being that in the 16th century England the fad for witch hun ting was at its peak. A critic states: ‘Of all Shakespeares female characters Lady Macbeth stands out far beyond the rest — remarkable for her ambition, strength of will, cruelty, and dissimulation.’ I agree with this statement that Lady Macbeth stands out and has traits such as ‘strength of will’ because of â€Å"That made you break your enterprise to me? When you durst do it, then you were a man† it would have been unheard of for someone like Lady Macbeth who is a representation of a woman in 16th century Elizabethan England to stand up and taunt their husband like she does which does show strength, it also shows her rebelling against gender stereotypes because it’s unfeminine for a woman to mock their husband for not being a man in considering if she wasn’t married she would have no power at all in society and therefore doing this could be seen as a risk to a woman and therefore making Lady Macbeth ‘strong’ and ‘ambitious’ As Lady Macbeth propels her husband toward committing Duncans murder, she indicates that she must take on masculine characteristics. Her most famous speech

Juvenile Justice: Age and Judicial Culpability Essay -- Criminal Justi

This paper will first define culpability, explore its various levels and examine how it is used during sentencing. Next, this paper will examine literature that supports the belief that age is not the key factor in determining culpability and should not be used to determine guilt or innocence during trial. Finally, this paper will suggest that trying juveniles as adults and remanding them into adult facilities is ineffective at decreasing juvenile crime rates. These issues will be reviewed to determine if physical (chronological) age is a justifiable cause to lessen culpability or an excuse used to mask the ineffective research efforts of lawmakers. Culpability has long been defined as a legal term that is used by judicial officials to describe the level of responsibility each person has for a crime Giedd et al (1999). Prosecutors use courtroom jargon such as culpability based on physical age as a legal excuse to persuade courtroom officials to reduce sentences for juvenile offenders. Studies taken from Corriero (2007) revealed that a â€Å"normal† child can decipher right from wrong as early as the age of 2 physical years but it may take up to 1 additional year for an abnormal child to develop that same unit of cognitive measure. This statement suggests that although it may take longer for anâ€Å"abnormal† child to reach the same level of understanding mentally, one calendar year does not have to open the door for lessened criminal liability. This raises the chronological age of normal children and lessens the age of abnormal children in many cases. For example, a 14 year old (chronological age) child can have t he mental age of a 6 year old or vice versa. Juvenile accountability varies from jurisdiction to jurisdiction throughout the ... ...dies: An International Journal for Philosophy in the Analytic Tradition Vol. 80, No. 1 (Oct., 1995), pp. 41-49 Smit, D. (2005) The Abolition of Capital Punishment for Persons Under the Age of Eighteen Years in the United States of America. What Next? Oxford Journals Law Human Rights Law Review Volume 5, Issue 2 Pp. 393-401 Staniels, J. (1995) Grading Culpability at Sentencing: The Example of Sentencing Entrapment: Federal Sentencing Reporter Vol. 7, No. 4, Criminal Law Defenses at Sentencing pp. 178-180 Steinberg, L & Scott, E.(2003) Less Guilty by Reason of Adolescence: Developmental Immaturity, Diminished Responsibility, and the Juvenile Death Penalty. American Psychologist, Vol 58(12), 1009-1018 Winter, H ( 2006)The Economics of Crime: An Introduction to Rational Crime Analysis 5th and 14th Amendment Retrieved from www.findlaw.com October 29, 2011

Materialism vs. Simple Living

The definition of materialism is not far-fetched from the word material, from which it was derived. Materialism simply means the quest for possessions. Some would readily call it acquisition of goods. It is a term encoding a life style born in a continuous desire to acquire goods of this world with possibly an end result of deriving satisfaction. Hardly any will argue that human needs some basic things in life, conversely, what has been an imprecise issue is, what these human’s needs are. This has generated a lot of argument both in the distant and recent past. However, an agreement has been arrived at that human’s needs are basically Food, shelter and Clothing. Virtually all schools of thought have given assent to these three basic needs, but the question yet unanswered is, will life be bearable with just these three things? Apparently, anybody attempting the above question will answer with a salvo no!, for the idea of human without cars, mobile phones, computers etc is a painful conception itself not to mention human practically living it. At this juncture, we cannot but subscribe to the materialist doctrine, for all logical human know that these material things do not only make our everyday lives easy, they virtually make our existence possible and a reality. Following a logical trend, few would disagree with the fact that too much of many human’s habit is bad. Like a medical doctor will rightly explain that too much smoking is dangerous to health, psychologists would claim that a child being exposed to too much film full of violence is wrong, consequently, it will not be far away from truth to claim that too much desire for materials things is wrong. After all, these things we claim give satisfaction to us are short termed, that can be referred to as timed satisfaction, such as things that do not stand the test of time after a longing for them. It is simply ephemeral (short live). Taking a philosophical flight, one would realize that human can be considerably happy with little or few material things. Imagine the sheer pleasure of sitting under a tree in a nearby park on an early morning before sunrise, with the natural bliss of early singing birds waking all the blossoming flowers. This priceless experience could be unparallel to any acquisition of all the wealth in the world. Aren’t the best things of life free? Living a materialistic existence is a habitual passion to quench thirst for unnecessary luxuries that probable in the end bring pain to human. Imagine the expense of maintaining tax on a garage of cars of different models and brands. The lifestyle could be based on some objective and subjective reasons. For example, a quest for comfort at all time backs up the need to get equipped with different form of   expensive automobiles even though it is certain that more than one cannot be in use at the same time. Some will rather submit that materialistic existence is more than ninety percent base on psychologically reasons that may be unfit to hearing. Many rather remain silence at such a question about the necessity of getting those materials. â€Å"We are dust, and to dust we shall return†! This was an aged verdict of the creator of men. Who sees us occupying space for only a calculated period of time. With a strong holding on this believe, majority of the people who consciously live a simple lifestyle attached reasons to this. Others who are known to live a simple lifestyle really do not have a genuine excuse other than the financial strength to maintain the pace of materialism without wearing out in the lane, but several surveys have proved them the happiest people. We also have the ‘busy ones’ who do not care about other things beyond a single purpose of contributing to their generation. Scientists are categorized in this class. They experiment new discoveries all and derive joy solely in their works, which they consider as the only relevant essence for living in this world. These categories have been the ones that contributed mostly to the world. Their discoveries generate all the expensive gadgets the materialists seek with lust. Personally, I believe most of material things human acquire are not only meant to satisfy their needs but to either impress or entice this or that person, â€Å"vanity† to borrow a word from the bible. Many have gone bankrupt trying to maintain the exotic lifestyle of the society they chose to belong to. Many cases of suicide have been traced to this source. However, between materialism and simple living the thin line separating the two can be difficult to mark out, after all, no human can claim he or she does not enjoy the pleasure of the good things. Today, even the so called men of God are known to have all the material benefit this life could offer, what they renounce is an excessive lust for these things which they claim leads to evil. Summarily, since it has been proven that man cannot do without some material needs and that too much lust after material these things is uncalled for, it will be a logical conclusion to claim that human should pursue their need with moderacy, by limiting their pursuit to their basic need of existence. References Linda Breen Pierce , Choosing Simplicity: Real People Finding Peace and Fulfillment in a Complex World . The Gallagher Press. Dr. Peter C. Whybrow American Mania, Neuroscientist: When More Is Not Enough (W.W. Norton), 2005. Mark Brandenburg MA, CPCC, Secrets of Emotionally Intelligent Fathers, www.markbrandenburg.com n.d.

Iran Contra Affair Essay

In 1979, an Iranian government supported terrorist group overtook the US embassy. They captured 52 people. In an order to obtain the release of the American hostages being held in Lebanon, The Reagan Administration secretly began to sell weapons to Iran. This went against an American ban on arms sales to Iran, which had been in affect since the embassy had been seized. (Corrigan 40-41) These deals were arranged through Robert McFarlane, who was the head of the National Security Council. One of McFarlane’s main staff members was Marine Lieutenant Colonel Oliver North. McFarlane gave North the responsibility of handling the details of the deal and told him not to send anything to Iran until the hostages had been released. North wanted to keep the deal going so he allowed Israel to ship the weapons before any hostages had been released. McFarlane criticized North, but North kept his job. McFarlane was replaced with Rear Admiral John M. Poindexter. North tried to convince Poindexter to continue the arms-for-hostage deal with Iran. North realized that there was a massive amount of money being made in this trade. He used some of this money made could be used to support an anti-communist organization in Central America. This organization, that was active in Nicaragua, was known as the Contras. The Contras were also highly supported by Reagan and his administration, seeing as we were in the Cold War against Communism. (Lawson 41-60) In the early 1980s, Congress passed a series of amendments known as the Boland Amendments. The Boland Amendments made it illegal for the U. S. military to further aid the Contras. (Cohen) The National Security Council was formed in 1947 to acquire secret information about the military plans of Russia throughout the Cold War. (Lawson 49) In 1985, North and McFarlane gave several letters to Congress, in which he lied about the questions that they had been asked about their involvement in supporting the Contras in Nicaragua. North lied again in a face-to-face meeting with Congress in 1986. North told the House Intelligence Committee he was involved neither in fundraising for, nor in providing military advice to, the Contras. In 1987 he was confronted with these accusations to which he admitted to misleading Congress with the answers he gave them. When the president later asked Attorney General to gather the relevant facts, North and Poindexter shredded and altered official documents on November 21, 1986. The destruction of these documents was a major loss to Congress, because they were now unable o use those destroyed documents against North in court. (http://icah. infobaselearning. com/pdocument. aspx? ID=129729&search=iran+contra+north) Further complicating the situation, Congress granted immunity to North and Poindexter so that they could eliminate the need for the testimony of President Reagan and Vice President Bush. Oliver North and Poindexter, while accused and under intense investigation were ultimately convicted. (http://icah. infobaselearning. com/pdocument. aspx? ID=110538&search=iran+contra+north) Lt.  Colonel Oliver North was criminally charged, prosecuted and convicted but later the convictions were overturned upon appeal due to the fact that he was granted immunity. North should have been convicted of his crimes and faced his time in jail for what he did. North burned legal documents containing crucial evidence for his trail, he lied to Congress about using the money from the Iran weapons sales to help the Contras, and by helping the Contra, he violated the Boland Amendments. On November 21, 1986, Oliver North shredded documents that were to be used in court as evidence. These documents were important legal information concerning his involvement in helping the Contras. His destruction of these documents led to Congress losing very valuable data to prove whether he was a scapegoat or a criminal. The fact that he destroyed the evidence made it clear that he wasn’t being honest and that led Congress to believe his other criminal charges. Oliver North violated many laws. The two most flagrant legal violations were the Boland Amendments and the American ban on arms sales to Iran. North continued to sell the weapons to Iran without any argument even though he knew it was against the law that was put in place by Congress. He went against the banned sales of guns with Iran, which was put in place to keep Iran from gaining powerful weaponry and putting American citizen’s lives in danger. His involvement and encouragement of continuing the illegal trade to aid the policies that he believed in should lead to his punishment. Also, the fact that he was also using federal money and weapons for the Contra agenda is a misappropriation of funds and of his position of power.

The Travels of Marco Polo essays

The Travels of Marco Polo essays Marco Polo, an Italian traveler and author, wrote one of the most influential books of all time. This book was no mere travel account, as it was able to give Europeans the first authoritative view of life in the Far East. His book also played a key role in the development of European overseas expansion. With the wealth of vivid detail that this book contains, it was the only existing source in Europe for information on the geography and the life of the Far East for a very long time. This book even gave Christopher Columbus the inspiration to explore the Orient. It is this book that I had the pleasure of reading. Marco Polos Journal is a written account of Marco Polos travels, dictated from Marco Polo himself to a fellow prisoner, Maestro Rustichello of Pisa, while he was imprisoned in Genoa. This recount has been accepted by most people, but some critics doubt whether Marco Polo ever reached China, as his recount never mentions tea drinking, foot binding or cormorant fishing that were prominent in China at that time. However, whether Marco Polo ever reached China we maybe will never know, so you will have to make your own judgement on whether he did or not. Marco Polo was born in Venice. His father and uncle were Venetian merchants and business partners. Their main commercial interest was Constantinople (present day Istanbul). Unfortunately for them, Constantinople fell into the hands of rival Genoese merchants. This meant that the two businessmen had lost their main trade, and in 1260, had to set out and find a new prospering market north of the Caspian Sea. They found a key city on the caravan route to China, where they remained for three years. After several years they left there to serve in the court of the Mongol Emperor, Kublai Kahn. They were welcomed and carried out various missions during their stay. Finally, after three years serving in Kublai Kahns court, they returned home to Venice in 1269. In 1...

Avoid Burnout by Connecting with Your Healthcare Colleagues

Avoid Burnout by Connecting with Your Healthcare Colleagues As a member of the medical field, you already know that you speak a totally different language from non-industry people. But beyond that, your emotional language is also quite foreign to outsiders.  Sure,you can certainly talk to  your friends and family  about your job, but they’ll never  truly  Ã¢â‚¬Å"get† the unique challenges you face daily–not like someone else who’s been there in the trenches. If you don’t have an emotional outlet, the daily stresses that come with a health care job might consume your life outside of the job. After all, someone who hasn’t experienced the phenomenon of being responsible for someone else’s health and well-being will never understand:The pressure of managing life-or-death situations on a daily basisThe physical toll of being on your feet for hours at a timeThe constant worry about possible malpractice suitsThe daily struggle to deal with difficult (and oftentimes irrational!) patientsThe co nstant feeling that you’re moments away from burning outIt’s key to your professional success to seek out peers with whom you can vent and feel understood. The shared camaraderie with peers who work in medicine is indeed a special bond, one that can make you a better employee in the long run. Take advantage of the connection you share to avoid career burnout!

Marketing Essential Assignment Example | Topics and Well Written Essays - 2500 words

Marketing Essential - Assignment Example The return on assets of the bank was only 0.65% as compared to the average industry return approximated to be only 0. 81%. According to research, this low performance was due to the low interest from the public sector, that gives about 48% of the deposits and 28% of the loans (Thomas 2001). The country's government, in its proposed housing report has given a directive to the Bank to give 100% mortgage finances to its civil servants for three years (Roger 2000). The strategic plan of the Bank for the period starting 2001 to 2004 does not however include this directive from the government, as the competition for the deposits is still high . This situation therefore is a clear indication that the Bank has a great task to manage and give funding for this kind of loan deposits if it's to work with the guidelines of the Central Bank. The government, however, has given the Bank an opportunity to increase its market share as the deal would generate more money. Therefore, there need to raise the required money through deposits, while giving the Bank a greater market share in the local industry and increase the profits for the bank in the coming three years. This has been analyzed by looking at both the internal and external factors. The external factors has taken a look at the â€Å"macro-environment† , and the rivals in the market, while the internal factors was the analysis of the performance of the Bank, its management, infrastructure, the mission statement and its market coverage. There was the â€Å"SWOT† analysis that was aimed at identifying the Bank's strengths, weakness, opportunities and the threats. The analysis gives the Bank an indication that their need to change the strategies the bank used that and to give the market coverage the importance. This does not show that the Bank should ignore its existing market such as giving service to the public sector but refocusing the already being used mission. This would help the bank to achieve her stat ed objectives over time. Introduction The directive by the government to the Bank to give mortgaging, financing to the public servants puts the bank in a hard situation to get the deposits required to finance these servants. The mortgages will have a repayment period of 15 years with the interest rates based on 7. 5 per annum. The mortgage amount the Bank is expected to raise for the civil servants is $ 65 million and according to a research the new mortgage plan is to amount to $10 million in the first year, $18 million in the second year, and $37 million in the third year. This marketing plan for the Bank is intended to enable it raise the required funds for the directive, while to secure a strong position in the market industry and get higher profits for the 3 year period and the future plan (Carl 2000). In order to achieve this objective, the Bank had to deal with the issue of retaining the existing customers, come up with new customers, raise the $65 million to fund the civil s ervants over the next three years, increase her market share, maintain loans to deposit ratio to be in line with central bank's guidelines (appendix A), and to increase the company profits (Mintel 2001). Analysis of the Company Situation Competition In the country, there are four other related banks that offer similar services as the Kenya Commercial Bank. The banks include, the Barclays bank, the Standard Chartered bank, the Equity Bank, and K-Rep bank. These banks have all been successful in their