Relationship Marketing and Ethical Standards Essay

Relationship Marketing and Ethical Standards - Essay Example ess) in addition to a tarnished reputation in the market because the business customer has also customers who are dependent to its products and/or services. In addition to quality, competitive price and promptness of delivery, the seller has to be reliable also that the same product of service can be had for as long as there is a demand. It is important that the company must have code of conduct that governs the ethical practice of all its employees. This removes the ambivalence and difficulty of determining which conduct is unethical and which is not. Having a clear standard of what is ethical and what is not, it would be easier for the marketing manager to ensure that ethical standards at the micro or macro level of marketing is present because all he has to do is to implement the company’s code of ethical conduct. The employees concerned also know the guidelines that should govern their acts in the company making it easier for the marketing manager have ethics in his